Calling ALL Hot Wheels fans!

  • Mark your calendars for this once-in-a-lifetime opportunity! Head to your local Target on 6/16 from 10am – 1pm for a FREE Hot Wheels 50th Anniversary Event! Kids will get a FREE Hot Wheels car to customize, race on the track, and then take home. The fun doesn’t stop there though… You’ll also be able to score 10% off Hot Wheels playsets and racetracks in-store with a special Target Cartwheel Offer (found in the smartphone app). Bring the whole family to Target on 6/16 for a fun and FREE event everyone will love!

Check out the Collector’s Event!

  • As part of the FREE Hot Wheels 50th Anniversary Event, Hot Wheels will be releasing three first-to-market cars as well as the Target Red Editions. They will be part of the Mix L cases that are exclusive to the 50th Anniversary Event. Get your very own Target version of Mix L at the in-store Collector Experience on Saturday, 6/16 at 11am! The Target 50th Anniversary Event will begin with a kids event at 10am (mentioned above) before opening these Mix L cases. Cases will be opened starting at 11am (local times), and collectors waiting in line will each have five (5) minutes to take a turn picking up to five (5) cars to purchase from the new cases. And yes, you can go back for seconds, or thirds, until the cases are sold out! The three first-to-market cars being released will be a Lamborghini Huracán LP 620-2 Super Trofeo, a ’15 Ford Mustang GT Convertible, and a ’70 Pontiac Firebird! Click here for more details on the Collector’s Event!
Check out all our Freebies!
Check out all our Target Deals!



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